When Dara and I were brainstorming for content for the workshop, one thing we didn't want was just a presentation that people would just have to sit there and read while we rambled on. We wanted it to be interactive, and to start as much debate about the topic as possible. A dialogue instead of a monologue, which is essentially what social media is.
Although the presentation itself was fairly lengthy, it was general enough for people not to get too caught up on what was displayed on the PowerPoint but intriguing enough for people to feel comfortable about asking questions. We broke the slides up by turning the conversation over to the audience when we thought they would have something to say for themselves (and we weren't disappointed). Straight off the bat we asked our audience what social media meant to them and their ideas of it, before going into our own explanation of the subject. Already they were giving some great feedback and topics for the debate which we were able to tie into the presentation itself, and this theme continued throughout the evening.
The liveliest part of the workshop was without doubt the quiz. We showed the attendees an image related to, or representing a famous social media site and the first one to guess correctly got a very special prize of a Wispa (or Wispa Gold)*.
Again, in the spirit of social media, we've uploaded the slide show to SlideShare. Unfortunately not all of the animation and interactive elements of the presentation could be uploaded to SlideShare, including a fantastic video that looked at Ikea's use of Facebook to promote the opening of a new store in Sweden**, and the animations used for social media sites quiz. Having said that, you can still see the main themes and topics we talked about (and some handy stats) and if you have any questions about something on the presentation, you can always ask us.
An introduction to Social Media
View more presentations from Oliver & Graimes.
Once again, thanks to all that came and we'll soon be looking into the subject for our next workshop. For those that were unable to make it, fear not, we are looking into the possibility of holding another run-through of this one in the near future.
We'll keep you posted,
Ben
* The use of Wispas themselves were related to the social media theme, because as some of you may know, they were essentially brought back from the chocolate afterlife as a result of a very well publicised campaign on Facebook by customers pressuring Cadbury's bring the Wispa back.
** You CAN however, see the video here on YouTube. It's a great case study so I really recommend watching it if you're interested in marketing on Social Media.






