It was very interesting to see that Cash4Gold had an ad in the highest profile annual media advertising event for American companies recently. Super Bowl ad breaks are predominately frequented by large brands such as FedEx and General Motors.
Having sold approx. 85% of ad space by September, NBC were forced to look outside their normal brand partners - due to the fall in the economy, ad spending and consumer confidence.
Wednesday, March 4, 2009
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