Searchable Video on the horizon

Adobe are aiming to take a major step forward in the quest for searchable video content, by incorporating voice-to-text software in Flash's encoding process for FLV files. This would essentially allow Flash to convert spoken words from videos into text stored in the Metadata of the final video file.

Once Adobe crack this, it will open up huge possibilities for the digital marketing community, helping to cement video as a vital tool for any search marketing campaign and also opening opportunities for advertisers to finaly start monetising video content effectively.

Of course it would be foolish to forget the biggest benefactor of such a breakthrough.....the user.

With the onset of Google's Universal Search and the continuing increase in user generated content (thanks to Social Media), searchable video content will give users more power to find exactly what they are looking for.

Spam drops by 75%

We heard some great news today, a site that's responsible for generating 75% of all spam (yes, 75%!) has been shut down.

Online security firms estimated that spam rates fell up to 75 per cent shortly after the company's servers were disconnected - Great news!

However, they believe that the shutdown will affect spam in the long term, saying that spammers will find other outlets :-(

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